{"id":146,"date":"2018-12-28T00:30:03","date_gmt":"2018-12-28T00:30:03","guid":{"rendered":"http:\/\/surfshields.com\/index.php\/2018\/12\/28\/porsches-top-of-the-line-ev-to-get-the-turbo-name-and-a-130000-plus-price-tag\/"},"modified":"2018-12-28T00:30:03","modified_gmt":"2018-12-28T00:30:03","slug":"porsches-top-of-the-line-ev-to-get-the-turbo-name-and-a-130000-plus-price-tag","status":"publish","type":"post","link":"https:\/\/surfshields.com\/index.php\/2018\/12\/28\/porsches-top-of-the-line-ev-to-get-the-turbo-name-and-a-130000-plus-price-tag\/","title":{"rendered":"Porsches top-of-the-line EV to get the Turbo name and a $130,000-plus price tag"},"content":{"rendered":"
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Porsche\u2019s upcoming Taycan, which is expected to go on sale next year, will have at least three variants of the all-electric sports car, including an all-wheel drive version. But it\u2019s the Taycan Turbo \u2014 the name Porsche is giving its top-of-the-line variant \u2014 that reveals the automaker\u2019s strategy.<\/p>\n

The names: the Taycan for the base model, Taycan 4S for the all-wheel drive version, and Taycan Turbo for the performance variant, as well as prices ranges for each were first reported by columnist Alex Roy<\/a>. As Roy notes, however, \u201cturbo\u201d is vocabulary used for internal combustion engine vehicles.<\/p>\n

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It appears the performance version of the Porsche Taycan EV will be branded \u201cTurbo\u201d.<\/p>\n

Because ICE nomenclature is how one converts customers to EV.<\/p>\n

🤔 pic.twitter.com\/R181DyaAYu<\/a><\/p>\n

\u2014 Alex Roy (@AlexRoy144) December 26, 2018<\/a><\/p>\n<\/blockquote>\n<\/div>\n

Porsche parent company Volkswagen Group has pledged to\u00a0spend more than $1 billion developing\u00a0the Taycan, which roughly translates to\u00a0 \u201clively, young horse\u201d<\/a> in a nod to its iconic emblem.<\/p>\n

The electric vehicle is seen (in some circles) as a\u00a0threat to Tesla, which has dominated the luxury electric vehicle market.\u00a0With so much investment headed towards Porsche\u2019s first all-electric vehicle, the German automaker is smartly using nomenclature familiar to its existing customer base, many of whom have never owned an EV.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

https:\/\/techcrunch.com\/2018\/12\/27\/porsches-top-of-the-line-ev-to-get-the-turbo-name-and-a-130000-plus-price-tag\/<\/p>\n","protected":false},"author":0,"featured_media":147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/surfshields.com\/index.php\/wp-json\/wp\/v2\/posts\/146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/surfshields.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/surfshields.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/surfshields.com\/index.php\/wp-json\/wp\/v2\/comments?post=146"}],"version-history":[{"count":0,"href":"https:\/\/surfshields.com\/index.php\/wp-json\/wp\/v2\/posts\/146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/surfshields.com\/index.php\/wp-json\/wp\/v2\/media\/147"}],"wp:attachment":[{"href":"https:\/\/surfshields.com\/index.php\/wp-json\/wp\/v2\/media?parent=146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/surfshields.com\/index.php\/wp-json\/wp\/v2\/categories?post=146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/surfshields.com\/index.php\/wp-json\/wp\/v2\/tags?post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}